もっと複雑２

日本に関するコメント(p20)
JAPAN
Japan is ranked 4th regionally and 14th out of all
the economies in the TTCI, up eight places since the last
assessment. This achievement is especially impressive
against the backdrop of the 2011 tsunami and related
nuclear disaster. Japan’s T&T sector resilience can be
ascribed to its rich cultural resources (ranked 11th),
with its 32 World Heritage cultural sites, the many
international fairs and exhibitions hosted by the country,
and its rich creative industries.
(中略)
In addition, Japan’s extremely customer oriented culture(1st) is an important strength for the T&T industry.　←ここJapan’s extremely customer oriented culture(1st)
いわゆる、日本のおもてなし文化のことを言っているんでしょうね。なんと世界第１位だそうで、
これをサポートするデータがここに。
(p211)
Affinity for Travel & Tourism Indicatorの12.04

INDICATOR 　　　　　　　　SCORE 　　　 RANK
　　　　12th pillar: Affinity for Travel & Tourism ...... 4.6 .......... 77
12.01 Tourism openness, % of GDP* ...................... 0.7 ..........137
12.02 Attitude of population toward foreign visitors ... 6.2 ...........74
12.03 Extension of business trips recommended .......... 4.5 ..........125
12.04 Degree of customer orientation ................... 6.4 ............1


メキシコに関するコメント(p17)
MEXICO
The country’s cultural resources are also among the
best in the world (21st), with 34 World Heritage cultural
sites, several international fairs and exhibitions, and
strong creative industries.　（中略）
Finally, despite a marginal improvement since last year, safety and security remains the main source of concern for the T&T sector, where Mexico still ranks a low 121st.　

ブラジルに関するコメント(p18)
BRASIL
Brazil is ranked 7th in the Americas and 51st
overall, up one position since 2011. The country is
ranked 1st out of all countries for its natural resources
and 23rd for its cultural resources, with many World
Heritage sites, a good proportion of protected land area,
and the richest fauna in the world. This is buttressed by
a focus on environmental sustainability (ranked 30th), an
area that has been improving over recent years, although
the protection of the country’s diverse fauna requires
additional efforts. The safety and security environment
and health and hygiene conditions have also improved
slightly since the last assessment.
(中略)　
Brazil also
continues to suffer from a lack of price competitiveness
(126th), with high and increasing ticket taxes and
airport charges, as well as high and rising prices more
generally. Further, the overall policy environment is not
particularly conducive to the development of the sector
(ranked 119th), with discouraging rules on FDI, much
time required for starting a business, and somewhat
restrictive commitments to opening up tourism services
under GATS commitments.
もちろんよい点も書いてますがブラジルとメキシコにたいしてコメント厳しいです。